📑 About the Book

Most of the founder stories we hear are the successful ones — the ones with a happy ending. This is not that kind of story.

Being a founder comes with only one guarantee: at times, the obstacles will be so absurdly difficult they'll seem almost comical. While you can’t predict what's ahead, you can prepare for it. And you can learn a lot from Lynsie Campbell’s experiences, since she's survived everything a startup can throw at you.

In This Better Work, Lynsie Campbell shares the true stories of her fifteen-year journey through the hyper-masculine tech startup world—the good, the bad, and the ugly. Learn how she raised millions in venture capital funding, hired for every startup role, braved two accelerators, experienced one successful exit, and burned one startup to the ground.

Was the journey everything she thought it would be? Absolutely not. It rarely is. But it did generate priceless advice that can help other startup founders make better decisions—and avoid some pretty horrible mistakes.

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⭐ Reviews

“Refreshingly, This Better Work doesn’t have the ‘girl boss’ vibe of so many self-help books that offer dubious ‘business’ advice.” — Pittsburgh City Paper

ShowClix founder Lynsie Campbell dishes about world of Pittsburgh startups in new "refreshing" book

“Nothing in this book is sugar-coated - a must-read for anyone starting a company” — Jenny Fielding (Techstars NYC and The Fund Global)

“Lynsie perfectly captures the roller-coaster ups and downs of startup life. She generously and bravely peels back the curtain on her biggest wins and losses, calling BS on others (and herself when appropriate), and providing an incredibly engaging, fast-paced, honest journey into the burdens and blessings of life as a tech entrepreneur.” — Barry Rabkin (Near Earth Autonomy)

“Reading Lynsie's book feels like having a mentor on your team, someone who will tell you really how it goes. Honest in all the ways you deeply desire, but most people are not willing to divulge. How to handle the challenges and failures when they happen; and how people and relationships are at the heart of everything.” — Cassie Guerin (Founder, Miror)

“Great example of anti-survivorship bias: many books are written about ‘how I achieved stratospheric startup success’ but few entrepreneurs put themselves out there showing all that went wrong (and occasionally right), and even fewer with the wit and wisdom shared here. More is often learned in failure than success.” — Sean Sebastian (Black Tech Nation Ventures)

“This Better Work is a rollercoaster of masterful storytelling by one of the most dynamic founders in tech. Lynsie is a fantastic storyteller of tales from the trenches of the modern start-up world.” — Michael Bubolz (Founder, Eisen Dev)

“Candid look at being a female founder in a male dominated venture industry. Incredible heartfelt story to inspire continued change across this industry.” — Ted Serbinski (The Fund Midwest)